We are building

something different.

Meet Sonya

Founder, GoBuB

As a stay-at-home mum, I loved spending quality time with my twins, but there were some challenges I wished I could have resolved sooner. I found myself spending countless hours trying to engage my children in meaningful activities and I struggled to balance my work and family life, often battling “mum guilt” in pursuit of my career.

GoBuB is the culmination of everything I needed during my 8 years of motherhood—a space that empowers both children and parents. It’s a place where children can explore, learn, and pursue their interests through child-led educational play, while parents can focus on their work or simply recharge, all while staying close to their little ones.

Our community is designed to support parents like you, offering a balance between purposeful play for your kids and productive, guilt-free time for yourself.

I’ve poured my heart into building this space, and I hope you and your family love it as much as we do.

With love,

Sonya